New Riders Publishing Search Engine Advertising: Buying Your Way to the Top

How can you drive more traffic to your website? It used to be that you have to have certain elements in your site that appealed to search engines. But nowadays you can buy certain keywords from search engines like Google. Search Engine Advertising: Buying Your Way to the Top to Increase Sales is a good bet for learning how to use that to your advantage. Of course, good Web site design remains key to attaining listings in certain search engines, but most of them allow you to buy certain keyword positions in addition to, or instead of, Programming your way to the top. This means that even small businesses can compete with large corporations without having bigger, better web sites. Paid search engine listings can point to any page within a web site. A top keyword position is less about luck and more about strategy. Businesses without a strategy are losing sales. Fortunately, with a little education and pre-planning, any company can launch a search engine advertising program - within days. This book shows you how to effectively buy a top position on the major search engines and directories. Avoid common pitfalls like poor-performing ad copy and low visitor-to-buyer conversions. If you're a novice, you can learn how to immediately market your web site in search engines. If you're more advanced, there are tips to help you evaluate and improve your current results. Buy certain keyword positions in addition to, or instead of, programming your way to the top Even small businesses can compete with large corporations without having bigger, better web sites Paid search engine listings can point to any page within a web site Launch a search engine advertising program - within days Effectively buy a top position on the major search engines and directories Avoid common pitfalls like poor-performing ad copy and low visitor-to-buyer conversions Useful for bot